WCTA Member Point Inside, specializing in mapping indoor spaces, has named Corey Mandell as CTO. Mandell was senior vice president of product engineering at Kaseya. At Point Inside, he will lead development and technical operations.
About Point Inside: Point Inside has transformed the shopping experience by enabling retailers to engage proactively with customers through their smartphones at every point along the purchase path. Mobile apps driven by the Point Inside Interact™ platform increase sales, loyalty and customer satisfaction from initial research and product discovery to the creation of shopping lists and in-store activities. This new level of customer engagement is made possible through Point Inside’s patent-pending technologies in indoor mapping, micro-location services and customer engagement.
Source: John Cook, Geekwire, June 13, 2012.