HaloSource, Inc. (HAL.LN, HALO.LN), the global clean water technology company traded on London’s AIM, today announces its partnership with Jarden Consumer Solutions, a wholly owned subsidiary of Jarden Corporation (NYSE: JAH), a global Fortune 500 consumer goods company, to launch a line of Oster® drinking water pitchers powered by HaloSource’s HaloPure® water purification technology. Jarden Corporation, parent company of Jarden Consumer Solutions, is a global leader in the consumer products industry, with more than 120 trusted brands in a portfolio sold across more than 100 countries. This announcement gives further detail to the announcement on 26 June 2013 of a partnership with H20 International and a major “Fortune 500 Company”. The Oster® brand is one of the leading brands in Latin America, and the initial launch is targeting Chile, Peru and Colombia, marking the first commercial deployment of HaloSource’s leading HaloPure® water disinfection technology in Latin America. The Oster® brand’s distribution strengths include hypermarkets, department stores and warehouse club stores.
By 2018, the Point of Entry / Point of Use (“PoE” / “PoU”) water filtration and purification industry is expected to reach USD 16 billion in global sales according to a 2012 report by Verify Markets. HaloPure® is the enabling technology in category leading devices in China and India, through strategic partners that include Perfect Water Manufacturing Co. Ltd and Eureka Forbes Limited, respectively. Partnering with Jarden Consumer Solutions entry into the fast growing Latin American market reinforces HaloSource's strategy of increasing the penetration of its drinking water purification technology around the globe through strong commercial partners.
Other PoU drinking water products on the market typically provide consumers with alternatives that filter water to improve taste and remove only basic contaminants. The HaloSource product not only delivers better tasting water but, most importantly, its HaloPure® technology significantly and quickly eliminates waterborne viruses and bacteria by 99.9% while preventing bacterial recontamination keeping treated water fresher for longer*.
HaloPure® drinking water technology is registered by the United States Environmental Protection Agency (“EPA”) and by China's Ministry of Health and has met or exceeded all appropriate Brazilian standards of the National Institute of Metrology, Standardization and Industrial Quality (“INMETRO”). HaloPure® also meets NSF International standard 42 and has received the prestigious Water Quality Association Gold Seal.
Martin Coles, Chief Executive Officer of HaloSource, commented:
“HaloSource’s focus and core business is innovation in the chemistry of water purification. Our dedicated team of scientists, microbiologists, chemists and engineers work to deliver on the company’s mission of making water better and to provide clean chemistry which makes water safe for millions of people across the globe. “Our launch in Latin America is further validation of our strategy of being the distinctive chemistry inside the devices of market leading partners around the globe. We provide differentiated and relevant technologies and solutions to our partners that help them to deliver to their customers, best-in-class water disinfection products.
“Jarden Consumer Solutions has a hugely successful track record of growing and launching consumer products and brands by understanding consumer needs and utilising its well-established distribution channels through its global network. Jarden is a world-class partner and we look forward to expanding our relationship and market reach with them.”
Andrew C. Hill, Jarden Consumer Solutions’ President and Chief Executive Officer commented: “For over half a century, families have trusted Jarden brands and products in their homes and we knew that in entering the water pitcher market we would need to provide our consumers with an attractive, affordable, portable, and safe device that they could trust to meet the drinking water needs of their families. HaloSource’s germ killing, patented cartridges and media would give us a differentiated product to help support the health of our consumers and their families. Early feedback from the field has been extremely positive about our new Oster® Water Purification Pitcher with an LCD indicator that reminds busy families when it is time to change the HaloPure® cartridge.”
About HaloSourceHaloSource, Inc. designs solutions that serve people, preserve the planet, and protect our most valuable resource – water. The company works with scientists and industry experts in search of new ways to improve water quality around the globe. The team of HaloSource chemists, biochemists and microbiologists hold more than 100 patents, giving the company the power to provide environmentally conscious solutions. The company's mission is to make water better and help return previously contaminated water into the environment in the most clean, natural pure state.
Founded in Seattle, Washington, HaloSource has grown to become an influential leader in three market segments: drinking water, recreational water, and environmental water treatment and remediation. HaloSource is headquartered in the US with operations in China and in India. Learn more about the company’s research and development and future cutting edge technologies by visiting www.HaloSource.com.
HaloKlear, HaloPure, and SeaKlear are either trademarks or registered trademarks of HaloSource, Inc. All other trademarks, brand names or product names belong to their respective holders.