HaloPure® & Eureka Forbes partner to bring access to healthy drinking water in rural India

Bothell, WA- HaloSource has entered into a new partnership with the pioneers in the water purification industry; Eureka Forbes.  This relationship aims to support CSR projects in India and also contribute to HaloPure water purification product sales for HaloSource.


Eureka Forbes Ltd. is the leader in the water purification market with a 53% share of all water purification devices in the country.  With this level of leadership, it is not surprising that EFL has partnered with HaloSource in wanting to contribute to lower classes and small towns in peri urban India by offering non-electric storage purifiers at comparatively lower costs. By 2015, it is estimated that 334 million Indians will lack access to safe drinking water. In order to improve these figures, EFL had in recent years teamed up with NGOs such as World Vision or Oxfam to increase access to clean safe water in rural communities and as part of disaster relief efforts. 


HaloSource has joined Eureka Forbes to help expand access to clean, safe, drinking water to Indians by donating a percentage of HaloPure patented water purification bead technology as a percentage of their overall sales volume.  This initiative is a win-win for both companies and for the broader community of households in India that benefit from these corporate investments in communities, especially rural communities, that lack access to clean water. 



About Eureka Forbes:


Eureka Forbes Limited is India’s leading health and hygiene brand. It is a multi-product, multi-channel organization with a gross group turnover of Rs.19,610 million for the year ending 31st March 2014. A part of the Shapoorji Pallonji Group, Eureka Forbes’ product portfolio encompasses water purification, vacuum cleaning, air purification and home security solutions. It has a base of 15 mn happy customers, a reach of over 500 cities and towns in India and a global footprint across 35 countries. In addition to Asia’s largest direct sales force, it has dealer and institutional channels, an inventive business partner network, a rural channel and one of the most expansive service networks in India. In its 32 years of existence, Eureka Forbes has been a pioneer and trend setter in direct selling in India and today is one of the largest direct selling companies in the world. Aquaguard is the flagship water purifier brand of Eureka Forbes and has been conferred with numerous Indian and international awards for its superior technology.


About Community Fulfillment:


Community Fulfillment channel as a part of corporate social responsibility by Eureka Forbes to provide affordable drinking water to people at the bottom-of-the-pyramid through solution-based customised community water systems. Eureka Forbes embarked on an initiative to set up community water plants in rural India. Till date, we have provided safe drinking water to over 25,000 households in 96 communities and a means to earn a livelihood. Aimed at greater attendance in schools, Eureka Forbes has improved hygiene and safe drinking to children. Under Community Fulfillment, Eureka Forbes has introduced Water Shops and EuroDiya, two novel initiatives to create sustainable environment and promote rural entrepreneurship in India. The Eureka Forbes' Water Shops provide safe drinking water to villages whereas EuroDiya caters to eco-friendly and sustainable energy sources for rural India. Eureka Forbes’ firm belief that in the years to come these eco-friendly and sustainable energy sources would help to meet the energy requirements of the rural population of India.