Source: Puget Sound Business Journal, August 4, 2011. Seattle is known as the Emerald City, but it is also quite green in the environmental sense, ranking in the top five of U.S. cities for its percentage of “super green” consumers – along with fellow West Coast cities San Francisco and Portland – as measured in a recent study by Scarborough Research.
Spokane made it into the top 10.
The study also showed that “super green” consumers, who engage in the highest amount of environmentally friendly activities, account for 5 percent of all U.S. adults, and tend to have high incomes along with high spending. These consumers are 76 percent more likely than the average adult to have an annual household income of $150,000 or greater, as well as being more likely to own homes valued above $500,000. They are 49 percent more likely to plan to buy a luxury vehicle in the coming year and 79 percent more likely to spend more than $45,000 on a new car.
“Today’s environmentalists have traded sandals and hemp for cashmere and a Lexus,” Deirdre McFarland, vice president of marketing, Scarborough Research, said in a statement. “As the American economy continues to try to find its footing, luxury marketers – or, really, any marketer who wants to capture the American high spending population – could benefit from green‐focused marketing, promotions and products.”
To see where Seattle, Spokane, and other cities of the top 10 rank on the list, click here.