Social media marketing should be part of every small business online strategy. It gives you a two-way platform where you can connect with your customers, allowing you to foster two-way engagement and communication. Regardless of what marketing methods are employed, enabling potential and existing customers to connect with you through the many different social platforms is key to creating and developing brand engagement and loyalty.
When it comes to creating a social media strategy, there are lots of decisions you need to make. You need to know which social networks are best for your business, how to create a profile that attracts customers, what content to share and how to grow your audience.
To help answer these questions, Expertise developed the following guide for implementing a success social media marketing strategy.